I never knew how important copywriting was until I discovered Dan Kennedy and his book “The Ultimate Sales Letter’. Who knew you can have prospect, recruit, make sales, 24/7/365 per year on complete auto-pilot.

So why is learning copywriting important for network marketing your might ask. Well, imagine that you wrote an ultimate sales letter that for every 20 people who read it, you sponsored 3 new recruits. Now imagine that this letter was on your very own website that got hundreds of visitors per week, what would that do for your business?

So here’s how you too can write your ultimate sales letter. The first thing is to know your purpose, why are you writing your sales letter? Do you want to transform traffic into leads? Do you want a prospect to buy your software? Do you want to recruit new reps? Know exactly why you are writing your letter before you create your sales master piece.

The next step is probably the most critical part of your ultimate sales letter, which is creating a compelling headline. You want to get the readers attention immediately and persuade them to keep reading the rest of the letter, and that is done with a wicked attention grabbing headline.

Now you have to let them know they have a problem by explaining it so well that they think that you are reading their diary or something like that. Explain their pain of not having enough money, can’t pay bills, making someone else rich, and that there is nothing more to life than what they have right now.

Now you have them in a good position because remember, when writing your ultimate sales letter that people make decisions based on two elements:

1. To avoid pain and;

2. To gain pleasure

The more powerful element to use is to avoid pain so, use that in your marketing pieces. Now it’s time to slowly introduce that you might have a solution and a product that can solve their problem. Include what your product will do for them, like give them the opportunity to be a millionaire, or work from home, and have freedom. Provide proof, upline stories, facts, along with your story.

At this point in your ultimate sales letter you have them in a great spot, here you want to build up your offer. You can add bonuses, let them know how long it took you find this solution, that if they were to do it themselves it would take years, money, connections, and more to do it by themselves. You also want to add bonuses to make this an irresistible offer where they would be almost stupid to not take this offer.

The next step in your ultimate sales letter is the close, remind them of their pain and that you have a solution for them. Add a risk reversal by offering a guarantee like a trial, or money back guarantee. After that is done, here is the most important part of the letter, you have to simply ask for the sale. And now you have a sales letter that can make you money on autopilot.

Knowing how to compose your very own Ultimate Sales Letter truly is a million dollar skill that can set you free, here’s a great service that has pre-written sales letters that can make you money by simply filling in the blanks by clicking here – Instant Sales Letters

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Recommended Literature:

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales

A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes:

1. The twelve best headline formulas
2. Strategies for building a customer base
3. Sales letters for Web sites and online use

This guide teaches you a step-by-step system for writing sales letters any business can use–designed by the most successful and highly paid professional direct-response copywriter in the country.